Jeansland Podcast
This is why I do this. Jeansland is a podcast about the ecosystem in which jeans live. There are an estimated 26 million cotton farmers around the world, and about 25% of their production goes into jeans, which could mean 6.2 million farmers depend on denim. I read estimates that at least 1 million people work in retail selling jeans, and another 1.5 to 2 million sew them. And then there are all the label producers, pattern makers, laundries, chemical companies, machinery producers, and those that work in denim mills. I mean, the jeans industry, which is bigger than the global movie and music business combined, employs a lot of human beings. And many of them, like me, love jeans. The French philosopher and existentialist Simone de Beauvoir, when visiting New York, said, "Everyone in the New York subway is a novel." I never met her, but I guess she made the observation because of the incredible diversity of people who ride the subway system. I'm convinced the people in our jeans industry are like those in the subway. They are unique, with rich and complex stories to tell, and I want to hear them. And deep inside me, I think you might feel the same way.
https://jeansland.co/
Jeansland Podcast
Episode 30: How Heddels Built a 'Buy Less Buy Better' Community with Nick Coe and David Shuck
Heddels began as Rawr Denim, a blog for selvedge lovers, and has grown into one of the strongest independent voices in slow fashion. Andrew talks with founders Nick Coe and David Shuck about their philosophy of buying less, buying better, and why keeping what you already own is often the most sustainable choice.
Nick shares how a pair of APC jeans started his obsession with raw denim and eventually led to building Heddels. David recalls a trip to Tokyo that opened his eyes to Japanese selvedge and set him on the path to join as partner and writer. Together, they explain how the site evolved from focusing on denim to covering anything that wears in, not out—like leather boots, canvas bags, and even cast iron pans.
The conversation covers ethical sourcing, what it means to make well-made goods, and how Heddels has built a diverse, loyal audience without clickbait or outside investors.
This episode is for anyone who cares about quality, sustainability, and resisting the disposable side of consumer culture.
Learn more at heddels.com